Product

How Collabre fits together

The governed campaign workspace for marketing teams and their clients: where people and AI specialists plan, create, approve, publish and measure under the same rules. Six concepts explain most of it.

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The Workspace dashboard, signed in to a Workspace holding more than one Brand with a Campaign in progress: the Brand switcher in the top bar, the sidebar navigation, and the dashboard widgets for recent activity and getting started.

The six concepts

Learn six nouns and the rest of the product follows from them. A Workspace is the tenant. A Brand is the organizing unit for content, and almost nothing is visible until one Brand exists. A Campaign is the container for one initiative. A Post is a unit of content bound for one or more platforms. An Agent is an AI specialist that fills the same Campaign roles a person can hold.

Workspace

The tenant, holding billing, members, Brands, content and settings, at its own subdomain.

Brand

Its own visual identity, voice, guidelines and connected accounts.

Space, Team and Project

Optional layers that model a larger organization and scope permissions to specific Brands.

Campaign

The brief, goals, budget, date range, assigned roles, Deliverables and current phase.

Post

Content for one or more platforms, moving from Draft through Pending Approval, Approved, Scheduled and Publishing to Published.

Agent

A role, a system prompt, an allowed tool set, a memory scope and a spending cap.

What governs them

Governance is the part that makes the six concepts hold together. An Approval Workflow decides who signs off, in what order and by when. The Autopilot level, set per Campaign, decides how far an Agent may act before a person confirms. Spending caps, kill switches and tool approval rules bound what an Agent can spend and call, and every Agent action is written to the audit log with its reasoning.

  • Assign people and Agents to the same Campaign roles.
  • Set the Autopilot level per Campaign; it defaults to Suggest Only.
  • Read the audit log for what a person or an Agent did, and why.
The Governance dashboard on the Spending Caps tab: the tab row, the 30-day spend forecast, and the per-run and daily spending caps for each Agent.

Roles that people and Agents share

A person or an Agent is assigned to a Campaign in a named role: Campaign Manager, Social Media Manager, Content Writer, Graphic Designer, Motion Artist, Analyst or Advertiser. Access is layered above that, at Workspace, Space and Team level, and Teams are granted access to specific Brands. The plan meters how many of each AI role a Workspace gets, which is why AI capacity is bought as seats rather than as usage.

The product pages

Five pages describe what the product does, in the order work moves through it.

Campaigns and approvals
Content approval workflow software where one Campaign holds the brief, the Deliverables and an Approval Workflow with a role and deadline on every stage.
Content and publishing
A multi-platform social media scheduler: write once with per-platform overrides, plan on a calendar with five views, and publish to social, web and email.
Media library
Digital asset management for marketing teams: folders per Brand, AI tagging with a confidence score, version history and a Design Hub over Figma and Canva.
AI workforce and governance
AI marketing agents that work the same Campaigns people do, under spending caps, tool approval rules, human confirmation and an audit log of their reasoning.
Analytics and verification
Marketing attribution and campaign reporting you can check: Collabre compares Google Analytics 4 or PostHog against its own delivery records and flags gaps.

Questions

Yes. A Brand is the organizing unit for content, and almost nothing in the product is visible until at least one exists. The onboarding wizard creates the Workspace, then the Brand, then connects accounts.

A Campaign is the container for one marketing initiative, with its brief, budget, dates, Deliverables and phase. Projects are an optional organizational layer for grouping related work items inside a Workspace.

An Agent fills the same Campaign roles a person can hold, under the Campaign's Autopilot level, its spending cap and the Workspace tool rules. The default setting has an Agent propose and a person decide.

In larger organizations. Spaces group work by department, Teams sit inside Spaces and can nest, and each Team is granted access to specific Brands. Smaller Workspaces can ignore both layers.

Start with one Brand

Book a walkthrough, or create a Workspace and connect a Brand's accounts.

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