Brand Asset Organization: From Chaos to Control

The True Cost of Disorganized Assets

Calculate how much time your team wastes searching for files, recreating lost assets, and fixing brand inconsistencies.

Building Your Asset Taxonomy

Naming Conventions

Establish clear, consistent file naming that everyone follows.

Folder Structures

Organize by campaign, asset type, or platform—pick one system and stick to it.

Metadata and Tags

Enable powerful search with proper tagging.

Access Control Strategies

Who Needs What

Map access levels to team roles and responsibilities.

External Sharing

Share with clients and partners without compromising security.

Version Control

Never lose track of approved vs. draft versions.

Migration Playbook

Auditing Existing Assets

Catalog what you have before moving anything.

Cleaning Up Duplicates

Eliminate redundancy to reduce confusion.

The Migration Timeline

Plan a phased migration to minimize disruption.