Compare
Collabre and Loomly compared
Loomly is a social media management platform for managing the publishing process, from inspiration and first mockups to creation, approval, publishing and evaluation, organized in content calendars per brand. This page compares the published capabilities of the two products. Every Loomly cell comes from Loomly's own pricing or product pages, carries a link and a date, and reads "not verified" when no official page settles it. Last reviewed September 25, 2026.
Capabilities
| Capability | Collabre | Loomly |
|---|---|---|
| Campaign holds Deliverables, assets and approvals | Yes The brief, Deliverables, Content Slots, assets, tasks, approvals and results sit on one Campaign. | Not verified |
| Multi-stage Approval Workflows | Yes | Yes1 Multi-tier approval workflows bring each teammate and client in at a set step. Teams use preset workflows or create their own. |
| Approval deadlines with escalation | Yes Pending approvals past their deadline are escalated automatically. | Not verified |
| Approvals on media assets | Yes Media assets run through the same Approval Workflows as posts and Content Slots. | Not verified |
| Digital asset management | Yes | Yes2 Loomly calls this the Library. It centralizes visual assets from Canva, Unsplash and Google Drive, with labels and filters by date and use. |
| Asset version history | Yes Each asset keeps its versions with an active-version pointer, so posts keep working when a file is replaced. | Yes1 Listed as tracking post history and asset versions. |
| Social publishing | Yes | Yes3 Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads. |
| Website and CMS publishing | Yes WordPress, Shopify, Webflow and Ghost. | Partial4 WordPress connects through Zapier, which creates draft WordPress posts from published Loomly posts. No direct CMS publishing is described. |
| Email campaigns | Yes The Campaign's email piece covers audience segments, AI-written copy, sending and the figures each send returns. | Not verified |
| AI copy generation | Yes | Yes5 AI captions and an AI Assistant chat are listed on the plans. Starter lists limited monthly AI usage and Beyond lists extended usage. |
| AI Agents with approval rules | Yes AI Agents work under approval gates, and every action is written to the audit log. | Not verified |
| AI spending caps | Yes Caps per agent run, per agent per day and per Workspace per month. | Partial6 AI use counts against your AI credits, which reset on a set date. No admin set spending cap is described. |
| Audit log | Yes | Not verified |
| Cross-source metric verification | Yes Compares a connected analytics source, Google Analytics 4 or PostHog, against the delivery records Collabre holds. | Not verified |
| Attribution models | Yes | Not verified |
| White-label reports | Yes | Partial7 Custom Branding on Beyond puts your own logo on every page of the app and on PDF content exports, with a branded subdomain. |
| SAML single sign-on | Yes Configured per Workspace against the identity provider's endpoint and certificate. A Workspace can require it. | Not verified |
| Public API | Yes REST API with scoped API keys. | No8 The help center states Loomly does not currently offer a public API, and points to Zapier for connecting other apps. |
Where Loomly is stronger
- Loomly supports multi-tier approval workflows, so each teammate and client is brought in at the right step to batch approve a month of posts, using preset workflows or custom ones.
- Loomly lets teams keep comments hidden from clients while they edit, then toggle a post to public to share it with clients for final approval.
- Loomly sends automatic analytics reports weekly or monthly to up to 25 recipients and exports PDF or CSV reports for teams and clients.
- Loomly uses post labels to track campaigns, so teams can filter the calendar and post metrics by label, status, channel and approval assignee.
Where Collabre is different
- Collabre keeps the brief, the Deliverables, the Content Slots, the assets, the tasks, the Approval Workflow and the performance data on one Campaign.
- Tasks link to Campaigns, Deliverables and Content Slots, so production work is traceable to the content it produces.
- Assets carry version history with an active-version pointer, so replacing a file does not break the posts that use it.
- Assets run through the same Approval Workflows as posts and Campaign Content Slots, so a new version is signed off before it ships.
- Approvals are configurable multi-stage workflows with deadlines and automatic escalation, not a comment thread.
Loomly published pricing
| Tier | Monthly price (USD) | Unit |
|---|---|---|
| Starter | $49.005 | per month, billed yearly ($588 per year), or $65 per month billed monthly, 3 users, 12 social accounts |
| Beyond | $249.005 | per month, billed yearly ($2,988 per year), or $332 per month billed monthly, unlimited users, 60 social accounts |
| Enterprise | Not published5 | custom pricing, unlimited users, 61+ social accounts |
Sources
- https://www.loomly.com/features/collaboration-approvals, verified September 25, 2026
- https://www.loomly.com/features/content-calendar-library, verified September 25, 2026
- https://www.loomly.com/features, verified September 25, 2026
- https://loomly.zendesk.com/hc/en-us/articles/38970608593179-Do-you-support-WordPress, verified September 25, 2026
- https://www.loomly.com/pricing, verified September 25, 2026
- https://loomly.zendesk.com/hc/en-us/articles/50360228749467-AI-Knowledge-in-Calendar-Settings, verified September 25, 2026
- https://loomly.zendesk.com/hc/en-us/articles/38818856191003-Do-you-offer-white-label, verified September 25, 2026
- https://loomly.zendesk.com/hc/en-us/articles/38970621662619-How-to-Use-Zapier-to-Connect-Loomly-with-Other-Apps, verified September 25, 2026
This comparison was last reviewed on September 25, 2026. A cell without a source reads “not verified”.
Judge it against your own setup
A walkthrough covers the parts a comparison table cannot.