Numbers you can check against a second source

Ground-truth verification

Collabre pulls the same metric from more than one place and compares them. On one side is a connected analytics source, Google Analytics 4 or PostHog. On the other are the delivery figures Collabre recorded when it published. You set the threshold and choose which source you treat as truth. Beyond that threshold the metric is flagged as a warning or a critical divergence.

• Connect Google Analytics 4 or PostHog from the Integration Hub.
• Pick the source a Campaign treats as truth.
• Set the divergence threshold, and read the flag when a number moves past it.

Attribution

Attribution runs five models: last click, first click, linear, time decay and position-based. Each takes the same conversion paths and splits credit differently, so you can see how much of the answer comes from the model rather than from the data.

• Run the same paths through a second model and compare where credit lands.
• Export the result to CSV for a client report.

Anomaly detection

A rolling-baseline detector flags statistically unusual movements, scores each one by severity, and suggests an action. Acknowledge an anomaly once you have triaged it, and it leaves the open list.

• Open Anomalies, read the severity and the suggested action.
• Acknowledge the ones you have handled, and leave the rest open.

Reports

Reports run on a recurring schedule and export to CSV and PDF. An agency publishes them under its own branding, on its own domain, with its own report header and footer, so the client sees the agency rather than Collabre.

• Schedule a report, pick CSV or PDF, and set who receives it.
• Set the custom domain, logo, colors and report header in white-label settings.

Goals

Goals support three frameworks: OKR, SMART and 4DX. They nest, carry key results and tracked metrics, and update from Campaign performance. A metric comes from a connected analytics source, from Jira, or from a number a person enters, and a goal can link to a Jira epic.

• Create a goal, pick the framework, and add its key results.
• Point a key result at an analytics metric, a Jira issue, or a manual number.

Ad performance

Google Ads and Microsoft Advertising connect from the Integration Hub, and the performance of their ad campaigns, ad groups, ads and keywords sits beside the organic content in the same Workspace. Cost per acquisition, return on ad spend and click-through rate come back with it.

• Connect a Google Ads or Microsoft Advertising account in Settings.
• Read ad performance next to the Campaign the ads belong to.

Social performance

Likes, shares, impressions, reach and follower counts come back from the platforms Collabre publishes to, so social results sit beside Google Analytics 4, PostHog and the ad platforms in the same dashboard. Those figures also feed the best time to post on the calendar, and they give the divergence comparison a second reading of the same Campaign.

• Read likes, shares, impressions, reach and follower counts per Brand and per Campaign.
• Let the calendar suggest the best time to post from the same figures.