Integration

Google Ads

Campaign, ad group and keyword performance alongside organic content.

What it does in Collabre

Google Ads brings your paid search performance into the same place as your organic content. Collabre reads campaign, ad group and keyword performance from your connected Google Ads account and shows it in Ads Management next to the rest of your marketing, so a Campaign review covers paid and organic work in one view instead of two tabs and a spreadsheet.

Ads Management shows total spend, revenue, ROAS, average CPA, conversions, impressions, clicks and average CTR for the date range you pick, with a platform filter, a Platform Breakdown and a Daily Trend of spend, revenue and conversions. The AI Copy Generator writes headline, description and call to action variations for Google Ads from a product or service description, a target audience and a tone. Optimization Agents watch performance, flag underperforming ad sets and recommend budget or creative changes, and a person on your team decides whether to apply them.

How to connect it

  1. Open Integration Hub from the Integrations group in the sidebar.
  2. Find Google Ads under Advertising and press Connect.
  3. Sign in on Google's own consent screen and choose the Google Ads account Collabre may use.
  4. Back in Collabre, the card shows Connected with the account name.
  5. Open Ads from the sidebar, set Start Date and End Date, and choose Google Ads in the Platform filter.

The connection is stored against your Workspace. Disconnect from the Integration Hub card at any time.

Using it on a Campaign

Say a holiday sale Campaign combines paid search with social posts and email. Before launch, open the AI Copy Generator, describe the offer, pick the Google Ads platform and a tone, and press Generate Ad Copy to get variations your team can review. During the sale, Ads Management shows spend, revenue and ROAS by day. When an ad set starts to slip, an Optimization Agent flags it and recommends moving budget or rotating creative, and your paid lead reviews the recommendation and applies the change.

Questions

Spend, revenue, ROAS, CPA, conversions, impressions, clicks and CTR, with campaign, ad group and keyword performance, for the dates you choose.

No. Optimization Agents flag underperforming ad sets and recommend budget or creative changes. A person on your team reviews each recommendation and applies it.

Yes. Platform reported numbers from the ad account can be compared with Google Analytics 4 or PostHog, and a gap past your threshold raises an alert.

Where it shows up

Google Ads is used in Analytics and verification. Connect the account in the Integration Hub in a Workspace.

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See it on your campaigns

Collabre is in private beta. Request a demo and we will walk through your workflow with you.