Integration

Google Business Profile

Locations, posts and reviews.

What it does in Collabre

Google Business Profile is what people see when they search for your business on Google and Maps. Collabre syncs your locations, their posts and their reviews, and lets you reply to reviews without leaving Collabre, so local presence is handled by the same team, and on the same screen, as the rest of your marketing.

Everything lands on the Listings Management screen, where the Google Business Profile tab is labelled Google My Business. A summary card counts your listings and another counts reviews. Each listing shows its name, its primary category, its city and state, its status, whether it is Verified, and a link to it on Maps. The Reviews tab shows each review with the author, the star rating, the comment and the date. Press Reply on a review, write your response in Your Reply and press Post Reply, and the reply appears under the review. The screen also syncs location data with Campaigns. Like every integration, the connection refreshes its own credentials, syncs on a schedule and reports its health.

How to connect it

  1. Open Integration Hub from the Integrations group in the sidebar.
  2. Find Google My Business under Listings Management and press Connect.
  3. Sign in on Google's own consent screen and choose the business account Collabre may use.
  4. Back in Collabre, the card shows Connected with the account name.
  5. Open Listings from the sidebar and press Sync GMB to pull your locations and reviews.

The connection is stored against your Workspace. Disconnect from the Integration Hub card at any time.

Using it on a Campaign

Say a restaurant group runs a new menu Campaign across its locations. Before launch, open Listings Management, press Sync GMB and confirm that every location is Verified and its details are right, since the Campaign's posts will send people to those listings. After launch, reviews about the new menu arrive on the Reviews tab. A team member presses Reply on each one, writes a response in the Brand's voice and presses Post Reply, so no review from the Campaign goes unanswered.

Questions

Google My Business is the earlier name for Google Business Profile. The Integration Hub card and the Listings Management tab use that name for the same connection.

Yes. Press Reply on a review in the Reviews tab, write your response and press Post Reply. The reply then shows under the review.

Your locations, their posts and their reviews. Each location shows its category, city and state, status and whether it is Verified.

Where it shows up

Google Business Profile is used in Content and publishing. Connect the account in the Integration Hub in a Workspace.

See every integration

See it on your campaigns

Collabre is in private beta. Request a demo and we will walk through your workflow with you.