Integration

Microsoft Advertising

Bing Ads campaign performance.

What it does in Collabre

Microsoft Advertising brings your Bing Ads campaign performance into Collabre, next to your organic content and your other ad accounts. Instead of opening a separate console to see how search ads on Bing are doing, your team reads the same numbers in Ads Management, where a Campaign review already covers the rest of the work.

In Ads Management the account appears as Bing Ads in the Platform filter. For the date range you pick you see total spend, revenue, ROAS, average CPA, conversions, impressions, clicks and average CTR, with a Platform Breakdown that sets Bing Ads beside your other ad platforms and a Daily Trend of spend, revenue and conversions. The AI Copy Generator writes headline, description and call to action variations for Bing Ads from a short description of what you are selling. Like every integration, the connection syncs on a schedule, refreshes its own credentials and reports its health.

How to connect it

  1. Open Integration Hub from the Integrations group in the sidebar.
  2. Find Microsoft Advertising under Advertising and press Connect.
  3. Sign in on Microsoft's own consent screen and choose the account Collabre may use.
  4. Back in Collabre, the card shows Connected with the account name.
  5. Open Ads from the sidebar, set Start Date and End Date, and choose Bing Ads in the Platform filter.

The connection is stored against your Workspace. Disconnect from the Integration Hub card at any time.

Using it on a Campaign

Say a B2B webinar Campaign runs search ads on both Google and Bing. Connect both accounts, then open Ads Management with All Platforms selected. The Platform Breakdown shows spend, conversions and CPA for Bing Ads beside Google Ads, so your team can see which platform is bringing registrations at the better cost. For the next wave, open the AI Copy Generator, pick Bing Ads, describe the webinar and its audience, and generate fresh variations to review with the Campaign's approval workflow.

Questions

Microsoft Advertising is the service that runs Bing Ads. The Integration Hub card uses the Microsoft Advertising name, and the Ads screen labels its data Bing Ads.

Yes. Choose All Platforms in Ads Management and the Platform Breakdown shows each connected platform side by side for the same dates.

Collabre marks it unhealthy and stops trusting its data rather than reporting a silent zero. Connect again from the Integration Hub card and grant access again.

Where it shows up

Microsoft Advertising is used in Analytics and verification. Connect the account in the Integration Hub in a Workspace.

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See it on your campaigns

Collabre is in private beta. Request a demo and we will walk through your workflow with you.