How it works in Collabre
Choose which source your Workspace treats as truth, and set the threshold beyond which a disagreement matters. When platform-reported numbers drift past that threshold, Collabre reports the divergence as a warning or a critical alert rather than quietly averaging the difference.
The Campaign variance view applies the same idea to a single Campaign, comparing reported against verified metrics for the work that Campaign owns.
How it differs from anomaly detection
Anomaly detection looks at one metric over time and flags statistically unusual movements with a severity score and a suggested action. Verification looks across sources at the same moment and asks whether they agree. The two answer different questions, and a report is stronger with both.
Attribution then decides which touchpoints get credit for a conversion. See last-click, linear and position-based attribution.